Serr.biz, operated by Michael Zittel, offers comprehensive internet marketing including search engine optimization (SEO), social media, pay per click marketing and custom web design (Joomla, Wordpress, Magento and custom PHP / Mysql).
To learn more please visit Serr.biz directly, and be sure to follow us on Facebook, Google Plus, Twitter and LinkedIn.
If you need immediate assistance, call 917.435.0662 or 203.403.3493 M-F 9-5 EST.
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What is SEO?
SEO is an acronym for search engine optimization. Seo is the process of making a web site readable by the search engines so it is shown in the search engine results page (SERP) when a user searches for a targeted keyword or phrase. For example, if your web site sells "Red Widgets", you want your web site to be seen in on the first page of Google, and others, when someone searches for "Red Widgets". Good SEO addresses on site design - architecture, readability and back link popularity. The two golden rules of search engine optimization are: readable unique content is king and relevant ink popularity is queen. To achieve high search engine ranking you need both. You need to have unique readable content and extensive in-bound links from relevant 3rd party web sites.
What is the benefit of good search engine optimization?
Good SEO dramatically increases your ROI. How dramatic depends on your industry and competition. For example. Let's look at the New York apartment industry. That industry has massive competition and is also very popular search term. There are well over 1 million searches a month for variations of the search phrase "New York Apartments." The pay per click (PPC) competition for this prime term averages about $8 per click. 1000 clicks via PPC would cost $8,000 per month. When your marketing budget ran out, so would your traffic. Effective SEO for variations of that term should easily produce a similarly amount of traffic and should continue to do month after month. The cost of effective seo for a highly competitive term costs about $4,000 per month. So, realistically, your ROI would increase by 50%.
*SEO is NOT fast. It takes time and a persistent commitment. Just like any marketing vehicle, you can stop when your competition stops.
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